Qualifications
& Experience
COACHING & YOGA
ICF-accredited Women’s Empowerment Coach using the E.M.B.O.D.Y. Framework. AYA-certified Yoga Teacher (200 hours) with extensive training in Change Management.
BIG TECH EXPERIENCE
More than 15 years of marketing and leadership experience at international tech companies including Google, YouTube, and eBay. Deep understanding of the dynamics of high-performance environments.
CONSULTING & PROJECTS
Over 7 years of experience as an independent consultant in marketing and project management, working with renowned companies and agencies.
MY APPROACH
How I Work
You don't have to achieve anything, know anything, or prove anything with me. You already have the answers within you.
I create a space where you can simply arrive and be exactly where you are. I'm not here to give you ready-made solutions or tell you what you should do. I'm here to help you reconnect with what you already know deep down. Sometimes that process can feel challenging. That's often where real change begins. And sometimes, you simply leave a session feeling calmer, clearer, more connected – and with a smile.
01
Notice what's really going on
We look beyond your thoughts and words to what your emotions and body are telling you, too. You learn to notice what's happening inside you and to see your body's signals as valuable information. Often, we already sense what feels right or wrong long before we can put it into words.
02
Step out of survival mode
When we spend a long time pushing through, performing, and keeping everything going, our nervous system can get stuck in a constant state of alert. It becomes harder to truly relax, think clearly, or even notice what we need. Through tools like breathwork, movement, embodiment, and centering, I help you regulate your nervous system and reconnect with a sense of inner safety.
04
Anchor the change in your daily life
Knowing alone doesn't change your life. That's why our work doesn't stop when the session ends. With tailored exercises and check-ins via WhatsApp, you can try out new ways of responding in your everyday life and gradually make them your own. That's how insight becomes something you actually live.
03
Find clarity and make new choices
As you become calmer and feel safer within yourself, there's more room for clarity. We look at your life as it is right now: What do you really want? What matters to you? What still feels right – and what doesn't anymore? You find your own answers and discover the next steps that feel right for you.
MORE ABOUT ME – MELANIE SHIFFERAW
My Story
If you grew up like I did in the 80s and 90s, you probably know the belief that if you work hard enough, push through, and hold yourself to high standards, you can achieve almost anything.
I took that belief on early. I learned to take responsibility, tackle challenges, and rely on my own strength – qualities that took me far, both in life and in my career.
I spent over 20 years working in marketing at international tech companies, eventually moving into leadership roles. I achieved a lot, and I was proud of the path I had built. But somewhere along the way, I began to realize that a life of constantly striving for more comes at a price.
My body had been trying to tell me for a long time. IBS, migraines, and an exhaustion that never quite went away, even when I took a break. Then came moments of anxiety and overwhelm that I didn't know how to make sense of at the time.
I noticed all of it – and kept going anyway. There was always something else to handle, a goal to reach, a responsibility to carry. I know now: my body wasn't trying to stop me. It was trying to get my attention.
Then came the diagnosis: a malignant tumor in my lung. Cancer. My turning point.
Suddenly, there were questions I couldn't push aside anymore:
Who am I if I'm not constantly performing? What do I actually want? How do I want to live my life?
I knew something had to change. I just didn't know what or how.
I didn't find the answers by thinking harder. I found them by coming back to myself – and to my body. Step by step, I learned to calm a nervous system that had been in overdrive for years, to truly feel my emotions instead of simply managing them, and to understand old patterns that had served me for a long time but no longer fit who I was becoming.
I learned to meet myself with more compassion. To feel safe in myself again. To trust my own perception. And from that reconnection, to find real clarity and confidence from within for what comes next.
That's what I bring into my work today. I help women find their own way back to clarity, trust, and a deeper connection with themselves.
If you feel that something in your life isn't quite right anymore, that you're stuck, or that you simply want to feel more at home with yourself again – I'd love to walk that path with you.